Terms of Use

Pragmaz ("Pragmaz", "we") is the platform described in these Terms. These Terms of Use ("Terms") form a contract between Pragmaz and you or the legal entity you represent ("Customer", "you").

These Terms operate alongside our Privacy Policy, which describes the processing of personal data and forms an integral part of this contract.

• By creating an account, subscribing to a plan or using the platform, you represent that you have read, understood and accept these Terms.
• You represent that you are at least 18 years old and have full legal capacity. If you accept on behalf of a company, you represent that you have authority to bind it.
• If you disagree with any clause, do not use the platform.

Pragmaz offers two product lines, contracted separately and technically distinct:

• Extension / WhatsApp Web — tools operating over your personal WhatsApp Web session, paired by QR Code. Includes Kanban CRM, messaging, group tools, transcription, status and related features. This line is NOT official nor approved by Meta (see section 5).
• Platform / Official API — dashboard integrated with Meta's WhatsApp Business Platform (Cloud API), with multi-user service, chatbots, AI agents, campaigns with approved templates, webhooks and reports.

Available features, usage limits, number of connections and team seats vary by contracted plan and are described on the plans page in effect at the time of contracting. We may evolve, change or discontinue features; changes that materially reduce what you contracted will be communicated at least 30 days in advance, and you may cancel at no cost.

Pragmaz is not affiliated with, sponsored, maintained or endorsed by Meta Platforms, Inc. WhatsApp is a trademark of Meta. Use of WhatsApp remains subject to Meta's own terms and policies, which you represent that you know and comply with.

On the Official API line, obligations Meta imposes on providers are passed through to you: obtain verifiable opt-in before sending messages, immediately honor opt-out requests, maintain your own privacy policy accessible to your contacts, label marketing messages as such, and use only approved templates in the correct categories.

Meta's decisions about your account — template approval or rejection, number quality, sending limits, WABA suspension — are made solely by Meta. We have no control over them and no power to reverse them.

Read this section before subscribing. Using automation tools over WhatsApp Web involves a real and unavoidable risk of your number being limited, suspended or banned by Meta — including permanently and without prior notice.

• WhatsApp's terms restrict automated and unofficial use of the app. The Extension / WhatsApp Web line operates outside Meta's official program, and you use it knowingly and at your own risk.
• The risk increases significantly with mass sending, messages to people who did not consent to prior contact, atypical volume for a new number, repetitive content, and a high rate of blocks or reports by recipients.
• Pragmaz does not, under any circumstances, guarantee immunity from blocks. Features described as risk mitigation reduce probability; they do not eliminate it.
• Blocking, suspension or banning applied by Meta is a third-party act beyond our control. We will not be liable for lost profits, loss of contacts, conversation history or access to the number, nor refund amounts on that basis outside the withdrawal period in section 9.
• We strongly recommend: using a dedicated number, never your personal or main business number; warming up new numbers gradually; sending only to those who consented; and keeping backups of anything critical.

If the risk described here is not acceptable for your operation, choose the Official API line, subject to Meta's rules and with substantially lower risk when policies are followed.

• You are responsible for the accuracy of your registration data and for keeping it up to date.
• Credentials are personal and non-transferable. All activity in your account is presumed yours, unless there is evidence of unauthorized access reported to us as soon as detected.
• On plans with teams, each seat corresponds to one identified person. Sharing a single seat among multiple people is prohibited. You are responsible for your users' actions.
• Accounts inactive for more than 12 months, with no active subscription, may be closed and their data deleted, upon 30 days' prior notice to the registered e-mail.

• Plans are offered in monthly, semiannual or annual cycles, as indicated on the plans page. Billing currency is determined by the issuing country of the payment method.
• Payment processing is handled by a specialized provider. We do not store full card numbers on our servers.
• The applicable price is the one displayed at the time of contracting. Price increases apply only to future cycles and will be communicated at least 30 days in advance; you may cancel before renewal at no cost.
• Free trial periods, when offered, convert into a paid subscription at the end of the term, unless cancelled beforehand. We will state the term and the amount before conversion.
• Applicable taxes may be added according to the law of your tax domicile.

• Subscriptions renew automatically at the end of each cycle, for the same period, until you cancel.
• Cancellation can be done at any time from the dashboard itself, with no need to contact support, no penalty and no lock-in.
• Cancelling stops future charges. Access remains active until the end of the period already paid for — there is no immediate cutoff.

7 days to withdraw, with full refund. If you subscribed 7 calendar days ago or less, you may withdraw and receive back everything you paid — without stating a reason, and even if you have already used the platform.

9.1. Right of withdrawal (art. 49 of the Brazilian Consumer Protection Code). Since contracting occurs off-premises, over the internet, you have 7 (seven) calendar days from contracting to withdraw. The refund is full, immediate and monetarily adjusted, with no pro-rata deduction for days used. This right cannot be waived: no clause in these Terms removes it, and it applies equally to former customers, because it attaches to each new contract.

9.2. How to exercise it. Simply request it from the dashboard or write to juridico@pragmaz.ai from your registered e-mail, within the period. We do not require a reason, a form, a retention call or any additional step.

9.3. Refund timing. We process the refund within 5 business days of the request. Actual credit depends on the payment method: for cards, timing is set by the issuing bank and may appear across up to two subsequent statements; for instant transfer or bank slip, we refund by transfer within 10 business days.

9.4. After the 7 days. Once the withdrawal period ends, there is no pro-rata refund of amounts already paid: you may cancel whenever you wish and keep access until the end of the contracted period. The same applies to semiannual and annual cycles, whose discount is granted precisely in exchange for advance payment of the full period.

9.5. Improper charges. Duplicate charges, charges made after a valid cancellation, or charges differing from the contracted amount are refunded in full, at any time, regardless of the withdrawal period. Just let us know.

9.6. Failures, instability and downtime. No system is immune to failure. Fluctuation, slowness, isolated errors, temporary unavailability, loss of connection to WhatsApp, and interruptions caused by third parties or by maintenance do not constitute a service defect and do not give rise to any refund, price reduction, credit or compensation of any kind. Our commitment in such cases is to restore the service within a reasonable time.

9.7. Quality defect. A distinct and exceptional situation is a defect that renders the service unfit for its intended purpose or substantially reduces its value, and that is not remedied after you notify us. Only in that case, and only for individual consumers, do the rights under art. 20 of the Brazilian Consumer Protection Code apply — a public-order rule that this contract cannot and does not seek to exclude. For corporate customers, the cap in section 16 applies.

9.8. Number blocked by Meta. Outside the withdrawal period, blocking, suspension or banning of your number by Meta does not entitle you to a refund, as it is a third-party act beyond our control whose risk is expressly disclosed in section 5 before contracting.

9.9. Termination by us. If we close your account without any breach of these Terms on your part, we refund pro rata the amount of the period already paid and not used.

• If renewal payment is not confirmed, we will notify you by e-mail and retry the charge before applying any restriction.
• If non-payment persists, access to paid features may be suspended. Your data is preserved for 90 days from suspension, and settling the payment restores access.
• After that period, data may be permanently deleted. We will notify you beforehand by e-mail, and you may export your data at any time during the preservation window.

You are solely responsible for the content you send and for whom you choose to contact. It is prohibited to use the platform to:

• Send unsolicited messages to people who have not given prior consent, or to purchased, scraped or third-party lists obtained without a legal basis.
• Ignore opt-out requests. Opt-outs must be honored immediately and permanently.
• Engage in fraud, phishing, financial scams, identity falsification, or impersonate another person, company or public authority.
• Distribute illegal content, hate speech, harmful disinformation, child abuse material, or content infringing third-party rights.
• Market products or services prohibited by applicable law or by Meta's commerce policies.
• Resell, sublicense, replicate or make the platform available to third parties outside the contracted plan, nor attempt to extract source code by reverse engineering.
• Deliberately overload the infrastructure, circumvent plan limits, or bypass technical and security controls.

• AI features produce probabilistic outputs and may contain errors. They do not replace human judgment in legal, medical, financial or otherwise sensitive decisions. Review before acting.
• When using voice cloning or synthesis, you represent that you own the voice or hold express, specific and documented authorization from its owner. Voice is an attribute of personality and, when used to identify someone, sensitive personal data: using it without consent is unlawful and solely your responsibility.
• It is prohibited to use synthetic voice or AI agents to impersonate a real person without the other party's knowledge, to simulate a public authority or financial institution, or for any form of deception.
• We recommend — and, where the law requires, you must — inform the other party that they are talking to an automated system. Monitoring the AI regulation applicable to your case is your responsibility.
• AI usage is metered according to your plan. Included credits or tokens do not roll over between cycles and are not convertible into cash.

• Regarding YOUR contacts' data and the conversations you conduct, you are the controller and Pragmaz acts as processor, handling them only to deliver the service and following your instructions.
• As controller, it is up to you to have a legal basis for processing that data, inform data subjects, respond to access, correction and deletion requests, and maintain your own privacy policy.
• Regarding your registration, billing and platform usage data, Pragmaz is the controller, as described in the Privacy Policy.
• We adopt technical and administrative security measures consistent with the state of the art. Incidents posing relevant risk will be reported to you and to the competent authority within legal deadlines.
• Once the relationship ends, data is deleted within the periods set in the Privacy Policy, except for retention required by law.

• Content you input or transmit remains yours. You grant us only the technical license necessary to store, process and transmit that content for the purpose of operating the service.
• We do not use the content of your conversations to train artificial intelligence models, nor do we sell it.
• The platform, software, brand, visual identity and documentation are owned by Pragmaz. The subscription grants a limited, revocable, non-exclusive and non-transferable license to use, restricted to the plan's term.
• Suggestions and feedback you send us may be used freely to improve the product, without creating any obligation of compensation.

• We work to keep the service continuously available, but we do not guarantee uninterrupted or error-free operation.
• Scheduled maintenance will be announced in advance whenever possible and concentrated in low-usage windows. Emergency security fixes may occur without notice.
• Outages caused by third parties — Meta, carriers, cloud providers, payment processors — or by acts of God and force majeure are beyond our control.
• Support is provided through the official channels listed on the website, in Portuguese, English and Spanish, on business days.

• Except for willful misconduct, gross negligence or what the law does not allow to be limited, Pragmaz's total liability for any claim is limited to the amount actually paid by you in the 12 months preceding the event.
• We are not liable for lost profits, lost opportunity, indirect damages, or third-party acts, including Meta's decisions about your account or your number.
• Nothing in these Terms removes rights that the Brazilian Consumer Protection Code guarantees non-waivably to individual consumers.
• You will indemnify us against third-party claims arising from your use of the platform in breach of these Terms or the law — in particular, messaging without consent and improper use of another person's voice or likeness.

• We may suspend or terminate access in case of breach of these Terms, unlawful use, risk to the security of the platform or third parties, or legal order.
• Except in cases of imminent risk or court order, we will notify you beforehand, stating the specific reason and allowing a reasonable period for you to respond or correct the conduct.
• Once the account is closed, you may request an export of your data for 30 days.

We may change these Terms to reflect changes in the product or in the law. Material changes will be communicated by e-mail and in the dashboard at least 30 days in advance. If you disagree, you may cancel before they take effect, with a pro-rata refund of the paid and unused period. Continuing to use the platform after they take effect means accepting the new version.

These Terms are governed by the laws of the Federative Republic of Brazil. We will always seek an amicable solution. Failing agreement, the courts of the district of Pragmaz's registered seat are elected — without prejudice to an individual consumer's right to sue in the courts of their own domicile, under art. 101, I of the Brazilian Consumer Protection Code.

• Contractual matters, refunds and cancellation: juridico@pragmaz.ai
• Privacy and data protection: privacidade@pragmaz.ai
• Support and general questions: contact@pragmaz.ai